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Urban Monkey Digital Marketing

Urban Monkey is a combination of great quality products, unique designs and a whole lot of Community. We are focused on the progression of fashion by Cultivating the Underground Street Culture of India.

Their er purpose since inception was to have REAL social impact by using 4% of their revenues to directly educate the underprivileged children of India. Since Inception they have helped place just over 100 children in the education system.

The Problem

Urban Monkey was struggling to get the website ranking or getting any sales at all. They had great designs of caps but not the right approach to reach target persona.

No developer access to make everyday changes.

problem

The Solution

  • We implemented CRO and on-page SEO and technical fixes with our in-house developer.
  • We then, started building user personas with a lot of AI, ML tools and good old manual research. We started working on creating data which would help use target precisely. We Built and tested social media strategies
  • Figured that instagram is the best channel by analysing initial months data.
  • It was time to scale Instagram, we did it, up to a point where they started to get 1 cent clicks and conversions
  • We then moved to building google Adwords (search shopping and display) strategy and implementing it.
  • Influencer marketing and providing a stage for Underground Street Culture.
  • Partnered with movies in the same / sub niche
solution

The Results

Traffic increased over 50x
Revenue 40x in the first 6 months
Reach: 4 million new impressions
result

We were lucky to find SIMBAA

during our initial phase as it skyrocketed and totally owned the online space in the market. Their innovative strategies has helped us achieved our goals in a timely fashion.

Yash G, Founder / Urban Monkey

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