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FTS VISAS & Migration Digital Marketing Case Study

FTS VISAS are a migration agency based in Darwin & Sydney.

With Offices In Australia & Overseas FTS Visas is one of the most exciting & well reputed migration agencies.

The Problem

FTS Visas hit a roadblock with COVID-19 restrictions causing the dry-up of their leads pipeline, with the government tightening control over overseas study & migration visas. FTS were looking to overcome the challenge by targeting local looking to switch visa or get an Australian Permanent Residency. 


The Solution

  • We performed Conversion Rate Optimisation for the website. Including AB Test, Speed Optimisations & More
  • In-depth understanding of what the gaps are in the market built a buyer persona & mapped their digital journey with state of the art tools 
  • Ran Facebook & Google Ads to generate lead with a high converting copy & graphics/video 
  • Optimised & Scaled the campaigns for growth



The Results

⇑Organic Results started to popup on the first page of google in 1 month
⇑Facebook and Google Ads ROAS hit 31x in the first 60 days
⇑Social Media engagement saw a growth of 120x

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