The eCommerce businesses have been showing rapid growth since a few years ago due to millions of potential buyers, which is one of the reasons why many people are more interested in owning eCommerce companies. At first glance, the procedure to set up an eCommerce business might look easy. However, you need to understand, conclude and deal with plenty of other things before starting your own eCommerce business.
To make sure that your new eCommerce business would be successful
Detailed Startup eCommerce Business Checklist
Here are the things to consider before beginning a startup eCommerce business.
Create your business name
The first and foremost thing in almost everyone’s eCommerce business checklist is selecting the business name. Consider making a company name that is not similar to other competitors. If possible, you can start a corporate name investigation to check that the chosen business name is not already in use. After deciding on a specific name, register it.
Here is a handy site for business name generation
Finalising business domain name
It is best to choose the domain name that has the same name as your eCommerce business. However, if you could not find the exact term, consider getting the domain name that is relatively similar to your company and the URL. It helps the audience identify your eCommerce business instantly.
Use Godaddy, to find the perfect domain
After registering the domain name, you need to choose a logo for your eCommerce business. While selecting the logo for your business, you have to determine the right design, colour combination, and font. If you use any software, you will get numerous options to choose from along with customisation choices as well.
The simplest tool to create a logo or any graphics is Canva
Website format and design
A standard online website is relatively crucial for every eCommerce business. Keep in mind that the website’s design should be user friendly, simple to use, and not complicated. Try to use different colours, attractive slogans, and separate tabs for every page. If you want, you can hire a professional web designer to create a modern, reliable, and ideal website for your business.
After creating a website, the skilled webmaster will keep a track of everything on the website. In addition to that, the web architect also reviews the website’s functionality, performance in search engines, overall design and more. The web developer also offers tracking options for campaigns, content, and marketing.
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Create a Google MyBusiness account
In case your eCommerce business or website has a specific location (company or retail store), it is quite effective to create a Google MyBusiness account. With Google MyBusiness, your brand’s visibility in search engines will improve and will have better organic rankings in the Knowledge Graph as well.
Make use of Social media Pages
After launching your eCommerce business, using various methods to promote your brand is very important. Consider creating social media pages for your business on several platforms like Facebook, YouTube, Instagram, Whatsapp, and more. As social media platforms have billions of users, you have a high chance to attract potential buyers by making regular posts about your business.
Facebook and Google Ads
Undoubtedly, making paid ads is one best ways to gain more recognition and new buyers. For that, Google and Facebook have the best choices as of now. However, before running paid ads, you should have an excellent website with precise landing pages. If not, the potential visitors would not show much interest.
As we said, targeted ads are a remarkable strategy to catch a wide range of customers. If you want, you can use different types of tricks and detect which retain satisfactory results. Therefore, review the information you collect when making ad campaigns and opt for the best method with incredible results.
Facebook business manager
The Facebook business manager acts as a one-stop store to organize business tools and business assets. Setting up a Facebook business manager has numerous benefits. For example, it will let you manage numerous Facebook pages, Instagram pages, pixel, catalogue assets in a single place.
Create standard pages
Fill pages with useful content
After creating all the pages, you must fill them up with factual content. For example:
- On the “about us” page, write about the business history, how it started, brand quality, and more.
- On the “contact us” page, try to include the accurate details of the company’s address, phone number, email, and others.
On the “contact us” page, try to include the accurate details of the company’s address, phone number, email, and others.
Checkout page and payment gateway
If the payment process is complicated on the website, there is a high risk of customers abandoning their purchases. Therefore, it is better to keep the checking out and payment methods simple without adding numerous steps. If possible, try to offer guest check out and payment options as well.
Give as many payment options as possible, for example, debit cards, credit cards, direct bank transfers, prepaid cards. Offer digital wallet options including Google Pay, PayPal, ApplePay, and more. Some of the most common payment ways are Visa, MasterCard, PayPal, American Express, POLi, BPAY, and so on.
Another important step while creating an eCommerce business is shipping integrations.
The shipping software centralises orders from your website and various marketplaces in a single place. Besides that, they easily label and package the products. Choose a shipping service based on the shipping speed, budget, and efficiency.
Install Website Tracking
In our research, More than 70% of Australian websites did not have tracking installed or incorrectly set up, surprising there were many businesses that were turning 6-7 figures. Setting Tracking correctly give you the data to pivot the business in the right direction. The most common tracking setup include Google Analytics & Facebook Pixel, additionally, trackers should be installed based on what you’re measuring and what’s your north star.
The “blog” page is also significant, which is why it is recommended to have a minimum of 10 blogs with great content in the initial phase. Creating more blogs with beneficial content will bring more traffic to your website and business.
The above-mentioned eCommerce business checklist serves as an ultimate guide for people who are trying to launch their eCommerce business. Getting a grip on these basics will help you deter numerous setbacks that may appear along the way. SIMBAA Digital provide eCommerce Consultation Services to customers in Sydney, Melbourne, Brisbane, Adelaide & Gold Coast, if you would like to get ahead of the curve quickly, feel free to reach out to us for a Free Strategy Session.